At the very end we talked about the Experiential Skewing (I think maybe I just made that term up?) engendered by ad-funded big data and I riffed on how I would like to radically increase the number of personal-data fuelled “events” in users lives while radically decreasing the ratio of the events that are tied to an ad or offer over things that aren’t. For example:
Make me HAPPY first. Make me better. Educate me. Don’t just give me a frozen yogurt coupon – send me around the corner to that awesome place that you think (based on my data) that I probably want to visit that is free and has no offers at all.
Heidi closed with this: “Peter’s version of the internet sounds like a very beautiful place to live and it would be wonderful if we could figure out a way to get there.” This is one of the nicer things I could dream up someone saying.